The 5 Types of Millennials in the Workplace
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People you know or have never met yet are googl'ing you. Let's face up information technology, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Cocky-Googling), which was more double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or sixty% by this year.
Some people might can it ego-surfing, only it's actually a expert practice to see what results come up for your proper name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more than almost you. Hiring managers want to see if you have a clean record in Google, which is your permanent record considering every movement you make (yes even a blog annotate) is stored there forever. Earlier I went on a 2nd date one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Endeavour doing it right now and see what you get.
In that location is no hiding from Google!
Google keeps runway of simply about everything you do on the internet. It patrols and captures your online behavior, such every bit when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture show (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to discover out everything well-nigh you when they abound older. "Mom, look what I just establish out nearly Dad in Google." Your personal brand can't hibernate from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, so it volition be very difficult to own your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the tiptop x results, that may be achievable, if you lot either become very famous or work extremely hard at building content each and every day for your unabridged life. At the age of sixty you might find out that Google changed their algorithm and you'll lose all that hard piece of work. The point being is that you'll have to differentiate your name in club to rank high. I typically recommend you utilize your eye name or a nickname in this example. The worst instance scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles nigh them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'due south of eight and college! Your web log posts about these celebrities will never end up on the acme xx results for their name unless you are Perez Hilton. If your proper name is the aforementioned as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatsoever friends with these names, but even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand effectually an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique proper noun because it was "unlike." Although you were ostracized and fabricated fun of, right now you get to express mirth at everyone else! With a distinct proper noun, you are able to easily dispense the results for your name on search engines. When you lot go to your loftier school reunion and see your friends, you'll get the last express joy considering you can be visible and command perceptions, while they simply cannot. When you lot Google your name, whether you lot have results that reflect your brand, you'll see how difficult it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if you work very hard, you'll ain the tiptop ten results for your name.
In my next post, I'll talk almost what you tin practise to proceeds control over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/416967/the-5-types-of-millennials-in-the-workplace
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